Centwork is a platform designed to connect Ethiopian workers with the remote and freelance opportunities they need, addressing the gap between job seekers' skills and available work in Ethiopia. I developed the branding by first researching the challenges faced by job seekers and employers in the local market. The platform is designed to be simple and enjoyable to use, while also professional. The branding and logo were created to visually represent the gap between job seekers and opportunities, highlighting how Centwork bridges this gap to provide effective solutions. The result is a clean, professional brand that reflects the platform's mission.
